By Barbara Berkeley, MD Here's an article everyone should read. In yesterday's New York Times magazine section, there was a long and eye-opening piece on the science of consumer behavior. It seems that we buy things because it becomes our habit to do so. Marketers rely on this habit and try to create it. There are times in our lives when we are more susceptible to changing habits. Target has found that pregnancy is one of those times, and it... Read more →